Live music and events are rebounding strongly post-covid (a trend seen both globally and in africa ), with notable performances and festivals across the continent. Growth was strongest in nigeria, at 15. 0%, while south africa and kenya saw increases of 11. 7% and 5. 8% respectively. While internet advertising is growing globally, africa —particularly nigeria and kenya—is experiencing exceptionally high growth rates. At the kevin richardson foundation, every donation directly contributes to conservation efforts across africa. South africa and kenya will reach a tipping point where 4g subscriptions overtake 3g by the end of 2024, while in nigeria, this is expected by 2026. · while other regions are slowing down, africa ’s story is just beginning. Unlike many global markets where fixed broadband is prevalent, africa ’s e&m growth is primarily driven by mobile services due to low fixed broadband penetration. Kevin richardson ’ s extraordinary bond with africa ’s apex predators has unlocked new possibilities and inspired a global audience. His pioneering approach to working with lions has not only enthralled viewers but also shed light on the critical need for their protection. Real-life experiences rebound, connected digital services continue growth The number of ott subscriptions is. Globally, advertising is projected to account for a significant portion of e&m industry growth. Despite challenging market conditions, the ott market in africa is still growing, with significant investments in infrastructure and content. Internet advertising is set to lead ad spend, with ai and retail search influencing the segment. · discover a young trailblazer at the forefront of the hip-hop resurgence in south africa , a pop artist redefining the genre in uganda, and groundbreaking artists from the democratic republic of congo, cabo verde, ghana, and zimbabwe who are transforming the sound of dance music at home. · as south africa ’ s music industry continues to grow, the challenge lies in ensuring that economic benefits reach the artists driving the boom. This is driven by increasing internet penetration and the adoption of digital platforms. With the support of our donors and partners, we financially aid multiple projects dedicated to wildlife protection, anti-poaching, education, and habitat restoration. Rapid growth in internet advertising · africa ’s thriving musicians and artists are boosting the continent’s global influence and shaping international trends. The expansion of 4g and 5g networks is crucial for connectivity, with mobile subscriptions significantly outpacing fixed broadband. From strengthening ip laws to fostering digital inclusion, stakeholders are working to create a more equitable ecosystem. All three african markets saw revenue growth ahead of the global average of 5. 0% in 2023. Consequently, africa lags one technological generation. The continent’s young, connected audience is reshaping how music is made, shared, and monetised. See full list on pwc. co. za E&m is a realm in which real-life, in-person, increasingly tech-enabled experiences— music performances, theatre, cinema, sports and more—matter a great deal. These cultural entrepreneurs are also creating jobs for africa’s expanding youth population and fueling economic growth. South africa , kenya and nigeria’s e&m markets are showing resilience against a backdrop of global macroeconomic instability. Over the next fiv. Retail search advertising accounted for 27. 3% of paid search revenue in nigeria.

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