· at bossa research, we help companies go beyond surface-level trends to decode the deeper cultural and cognitive shifts shaping human behavior — like the “ what about me ?” effect. · understanding the what about me ? effect can shed light on the psychological intricacies of online interactions. It’s the situation in which people see something that does not pertain to them or something they can’t relate to, but still find a way to make it about themselves. Users navigating social media platforms may inadvertently seek validation and recognition, potentially impacting their mental well-being. · in sarahs video, which currently has almost 4 million views, she elaborates on the what about me effect, which she says, basically combines individualistic culture with being chronically. · what started out as a simple soup recipe has morphed into a heated online debate over a certain “toxic” behavior that many are guilty of committing online. · a woman coined the term what about me effect on tiktok, describing how an online mindset mixed with individualism leads people to take things personally and seek validation for their. “the what about me effect is when someone sees something that doesn’t really pertain to them, or they can’t fully relate to, and they find a way to make it about them. ” · this phenomenon was recognized by tiktok user sarah lockwood as the “ what about me ?” effect.
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