· there is a growing list of companies that are rethinking their outdated marketing in the wake of the black lives matter protests recently triggered by the death of george floyd. · we found 20+ top brands (including nestle, colgate and quaker oats) accused of carrying racist brands that are making a name or branding change (5 more are making other changes). His family was asleep, but he was waiting for a press release draft. · these findings can help us understand why some companies with racist brands and logos change their branding and why some do not. Shawn lewis kept one eye on his laptop while footage of the protests in support of black lives matter flashed across the tv. In 2018, clothing retailer h&m faced significant backlash for a racist advertising image in which a black child was pictured wearing a sweatshirt with the slogan “coolest monkey in the jungle” on the brand’s united kingdom website. · emboldened and supported by people speaking out against systemic racism, black and poc employees from several well-known fashion brands have spoken out about their treatment, detailing everything from racial microaggressions to overtly racist comments and racial profiling in the retail environment. Aunt jemima, cream of wheat and uncle ben’s are joining other prominent companies across the country to change or evolve their brands to eliminate racially stereotyped branding. · los angeles - a growing list of well-known brands are taking a stance against racist stereotypes.

📖 Continue Reading: