Personalization and digital transformation, sustainability demands, the blending of business and leisure travel (‘bleisure’), and a business’s financial resilience through diversification. · looking ahead to 2026 and beyond, the next leap in travel technology will be the rise of agentic ai. We look at how travel and hospitality organizations can use this technology to its full transformative potential. · agentic ai is likely to allow the entire travel industry network, from consumer to supplier and the partners in between to coordinate through their own ai agents and plan travel. The key question will be who owns the third voice? These systems can plan, reason and act across multiple steps. · travel and hospitality are entering a period of rapid transformation as ai , automation, and immersive technologies reshape how journeys are planned, experienced and delivered. · announced at the 2025 i/o developer conference at the end of may, google’s new ai mode may be the most consequential ai development in travel this year , even though it hasn’t fully launched yet. · agentic ai could upend the travel industry. · in the next five years, ai agents and the third voice won’t just be assisting travelers , they will be controlling the entire booking process. The travel industry stands at a strategic crossroads in 2025, facing an ai -driven revolution alongside four transformative forces:

📖 Continue Reading: